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Exactly 8 years have passed since their first video, published in 2015 on YouTube. On this platform they have managed to accumulate millions of views. Children all over Italy are crazy about it. Challenges, vlogs, games, jokes are some of the main themes of their videos, where joy, humor and sympathy do the rest. There are hundreds of games, including objects and clothing, that bear their name.
From videos on YouTube they even managed to get to the cinema with a film.
Do you know who I'm talking about?
Sofia Scalia and Luigi Calagna, better known as Luì&Sofì, are the two young faces behind Me Contro Te.
And on October 19, 2023, another hilarious film is coming!
Announced a little while ago on their Instagram account, the new chapter is entitled Me Contro Te - The film - HOLIDAYS IN TRANSYLVANIA !
We also have the first teaser trailer on YouTube! There will be jokes, fun, laughter and, above all, adventure!
Ready to experience a new adventure with Sofì and Luì? Their inseparable friends Tara and Chicco will also be there!
Well, all that remains is to start the countdown!
But how were Me Contro Te born?
Are you curious to know the very first video published by this hilarious couple?
Well, this can only be a challenge. In particular, it is the The maze runner challenge, which consists of a challenge, where each of the competitors must create a labyrinth. The first one who finds the exit of the opponent's labyrinth in the shortest possible time wins.
And it is precisely in this video that we meet a very young Sofì and a very nice Luì.
This sort of challenge is not followed by others and, although the first videos did not achieve great success and are not of high quality, Luì and Sofi never gave up; they continued to work on improving their content.
Who immediately believes in this duo is Disney. In particular, in 2017 a collaboration begins between Me Contro Te and Disney Channel for a series entitled Like Me, together with the game show Disney challenge show - Me Contro Te.
We arrive at January 17, 2020, when the two nice guys also conquer the big screen. Yes, because their first film is released: Me Contro Te The film: the revenge of Mr. S.
The film is distributed by Warner Bros. Pictures, and sells almost 10 million euros, achieving incredible success.
It is as a result of the film that the channel has a clear growth. Today it has 6.54 million followers!
The videos are increasingly popular, and the first film is followed by 3 more.
The two boys certainly didn't stop at videos and the world of cinema, but they also opened a brand of their own. This includes a line of clothing, toys and objects for school. Recently they have also created some good night storybooks entitled Have fun with Luì and Sofì.
The brand's products have become a real merchandising phenomenon.
Me Contro Te are also very popular on their social networks. In particular, the account linked to the brand currently has 1.5 million followers!
No rare or semi-unknown ingredients.
We simply have to give credit to these two young guys, who have managed to shape their fortune with their simplicity and distinguish themselves from the mass of influencers that populate the web today.
When I first heard of them, I wanted to understand what was so different about them compared to others. If for us adults they are two simple kids who have found a way to make easy money (let's face it, more than one adult person has thought of it), children see that something extra in them.
But in the end what is that "extra"?
A child's attentive eye is finer than an adult's. He can distinguish more colors and even more he can grasp as many shades.
We adults, over the years and the hectic life we lead, between work and commitments, have become a bit myopic to the colors that manage to capture the little ones.
Luì&Sofì have a unique (and in my opinion incredible) ability to connect with smaller audiences.
Somehow they manage to be magnetic.
Spontaneity, authenticity, creativity are just some of the ingredients that make up this duo.
Me Contro Te are an absolutely positive format full of values, such as friendship, love for animals, kindness and the importance of being yourself.
The duo is able to maintain freshness of content through innovation and creativity. They are always looking for new ideas and formats for their videos. They experiment with parodies, storytelling and other dynamics that have made their channel unique and interesting.
Everything is seasoned with joy, fun and laughter.
Luì and little Sofì managed to enter the hearts of many girls and boys, accompanying them throughout the afternoons.
And this is in a way their strength: having now become virtual friends of the little ones.
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